THE NEW YORK TIMES
By Jenna Wortham
Brands and advertisers, looking for ways to reach audiences beyond television screens and magazine pages, are turning to people with many followers on social media and paying them to pitch products online. Native advertising is one of the fastest-growing types of advertising, especially on mobile devices. The format has raised questions from federal regulators about how paid content that blurs the line between editorial content and ads should be identified to users. The government already requires that sponsored posts, paid search results and promoted posts must be denoted as such, but has not yet set additional guidelines. Many expect that it will do so, to help consumers distinguish between regular posts and advertisements. In the case of Niche, posts usually include a comment or hashtag referring to the company they are promoting for their followers, but there is no mention that the video is an advertisement. [link]
Sunday 8 June 2014
The Well-Followed on Social Media Cash In on Their Influence
Posted on 21:00 by tripal h
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment