UNITED KINGDOM---The British man behind a global social media phenomenon that has transformed support for charities in the United States and several other countries is to launch his idea in the UK. Two years ago, Henry Timms hit on the concept of nominating one day a year for Americans – from major corporations and local communities through to individuals – to give some money or devote some time to a good cause. His focus on using the power of social media to tap into people’s altruistic instincts helped the “Giving Tuesday” initiative to succeed far beyond its expectations. He launched Giving Tuesday two years ago and found it attracted 50 times the level of support he initially aimed for, winning online endorsements from Barack Obama, Bill Gates and a host of other celebrities. It is coming to Britain on 2 December and Mr Timms, who is originally from Exeter in Devon, is convinced the scheme will prove as big a success in his native land. [link]
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